This predicted rapid growth is due to consumers’ preference for video content. We are choosing to fulfill our information and entertainment needs with video – and if small businesses do not include it in their online marketing strategies, they will inevitably fall behind.

Think of YouTube. It receives more than one billion visitors per month. Its content ranges from instructional videos and DIY tips, to video blogs and pure entertainment – with personalised reviews and cat videos in between.

Why video? It’s captivating and convenient. It’s easy to view – users don’t have to strain their eyes like with text. It’s also easy to digest.

The best kind of video is concise, relevant, and on point.

Another reason small businesses need to get video content on their websites stat is because it’s very important for Search Engine Optimisation. One of the many factors search engines take into account when ranking search results is rich content – so video is not only important for engaging with customers/clients, but for being found by them in the first place.

It doesn’t have to cost you the earth to create video content. Smartphones are capable of recording high quality footage, so you can set one up in the comfort of your own office/work environment, and most computers come with basic video editing software.

Film an introductory video for your homepage. Use video blogs instead of basic text. Start a YouTube channel for your business. There are many ways to integrate video into your online strategy, so be creative and have fun with it.

The other plus is that videos have the capacity to go viral due to their inherent shareability. Who knows? You might be the next Dollar Shave Club.

The post Video Content is the Future of Online Business appeared first on Banyule digiDECL.

Non-mobile friendly websites make be difficult to navigate and find information. This can result in users leaving your website for something easier. And you don’t want that!

Find out whether your website is mobile friendly using Google Developers. Just follow this link, type in your business website address, and discover whether you need to make some changes.

Good luck!

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